Diagnosing & Characterizing - Identifying Problems & Opportunities:
Local & Global Market Analysis: Collecting information, studying and analyzing material on the local market, the competitors' strengths and weaknesses, successes and opportunities in the global market.
Market Analysis: Identifying clients goals, preferences, needs, perceptions, strengths and weaknesses and potential fields and new target sectors.  
Positioning and Differentiating Decisions: Who we are today? Who do we want to be? What does the company/brand need in order to succeed? What will differentiate the company from its competitors?

Defining the Vision and Values of the Brand:
Building the brand strategy.
Rendering the marketing strategy into a brand idea with a rational and emotional grip in the clients's life. The strategy will describe the fundamental idea and will translate it to tactical instructions in the dialogue with the end-client, consumers and companies.
Creating a communication language: Verbal, visual, graphic, spoken and internet Designing the contact points of the visual language with the target audiences: clients, suppliers, workers.
Presenting a creative brief, including the online & offline visual language.
Transferring the perception to the decision makers in the organization for approval.

The Design Process  - Building the Visual Language:
Converting the essence of the brand strategy into a flexible, visual communicative design language used in every marketing application.
Developing & defining the brand rules.

The Implementation Process:
Preparing all the marketing products by the new brand guidelines to transfer the message in the different media.
Offline: Print, Package Design, Exhibitions, Sales Promotion, Signage, Advertising Campaigns, Corporate Presentations, Corporate Movies, Product Presentations
Online: Website Characterization, Design, and Development, Web Campaigns, Banners, Landing Pages, Online Marketing Design.

The Production Process:
Print production.
Print supervision.
Photo-shooting production.

Continuous Marketing Guidance and Implementation:
Guidance and supervision on the implementation of the marketing process at all levels inside and outside of the company
(Sales, Service, Advertising, PR, Media, Creative, etc.).
Participation in marketing meetings.